Growth Opportunities
For SaaS Organizations that Embrace the Channel
Reach more prospects through partner networks.
Where VAR partners traditionally focused their efforts implementing, maintaining and upgrading their customer’s software systems, channel partners to SaaS organizations will need to embrace the roll of strategic technology advisers.
Many SaaS companies are young and don’t have fully developed channel programs if at all. While channel programs may seem archaic to such organizations, these programs will allow the companies to scale faster than they could alone. The channel will enable SaaS companies to penetrate markets they may not have been able to on their own.